At the third conference on Publishing for Impact, Ismail Serageldin encouraged conference participants to embrace the use of print-on-demand and Internet distribution, arguing that it is especially important for non-profit publishers to rise to digital-age challenges to reach readers in developing countries. Publishing for Impact is the only event of its kind that speaks specifically to the concerns of non-profit publishers. Now in its third year, the event focused on publishing across boundaries, both geographic and technological.