The Arab Info. Mall was officially launched during the World Summit on Information Society (WSIS), with messages by Kofi Anan, UN Secretary-General, Tarek Kamel, Minister of Information and Communication Technology, Egypt and Ismail Serageldin, Director, Bibliotheca Alexandrina and Chairman of the Arab Reform Forum. The Arab Info. Mall www.arabinfomall.org is a project inspired by the recommendations of the first Arab Reform conference held at the BA in March 2004. The tri-lingual (Arabic, English and French) web portal provides participating organizations with a kiosk or boutique inside the mall where they can exchange information and observe what other organizations are doing to create strong partnerships. It is envisaged as a tool of the Arab Reform Forum to further the cause of democracy, freedom and peace through support of civil society efforts towards reform and dialogue in the region.